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Built By People
Learn
Transform 2026 SessionsNewsGuidesWebinarsPodcasts
Tools
Previ
JobsAbout
Login

Guide Library

  • All Guides
  • Something Big Is Happening
  • The AI Smells Guide
  • 27 Subtype Communication Guide
  • Reversal Tactics for Internal Comms
Built By People/Guides

Guide library

Guides

Practical frameworks for AI-assisted communication — from prose and formatting to personality-aware messaging. Each guide includes pattern fixes and free prompts you can use today.

Companion playbook

Something Big Is Happening

A practical IC playbook for the AI shockwave hitting every knowledge function.

Read the playbook →

3 learning modules

The AI Smells Guide

Use AI to communicate more authentically. Writing smells, formatting smells, and image smells, with fixes and free prompts.

Explore the guide →

27 subtype profiles

How to Talk to Anyone

Master index for all 27 subtype profiles, rewrites, and prompts. Personality-aware communication at scale.

Explore the profiles →

Companion playbook

Tactics for Comms

Two counter-intuitive rewrites that make policies sound like invitations and surface real blockers.

Read the playbook →